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Elementis LogoElementis plc Annual Report 2003
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  Financial highlights
Elementis at a glance
  Chairman's statement
  2003: Our year in review
  Chief Executive's strategic review
  Elementis Specialties
  Elementis Pigments
  Elementis Chromium
  Elementis Specialty Rubber
  Financial review
  Board of directors
  Management team
  Sustainable development
  Financial review – Report of the directors
  Board report on corporate governance
  Directors' remuneration report
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Skip to top Elementis at a glance

Elementis
Elementis is a specialty chemicals company comprising four separate businesses. Each business – Specialties, Pigments, Chromium and Specialty Rubber – holds a leading market position in its chosen sectors. Elementis employs more than 2,000 people at over 40 sites in Europe, Asia Pacific, North America and Africa.

Elementis plc is listed on the London Stock Exchange and has its global headquarters in Staines, UK.

Strategy
The Elementis growth strategy is to transform the business into a leading global specialty chemicals company. To achieve this goal, the Elementis management team and businesses are targeting four key objectives: achieving step change improvement in financial performance; securing sector leadership in key markets; capturing inter-business synergies to achieve top quartile excellence in all operations and processes; and the expansion of platforms to drive growth.

The four businesses have individual growth strategies as detailed on this page and, in addition, the Elementis growth strategy has an emphasis on Elementis Specialties, including acquisitions that generate synergies with the existing portfolio.

Specialties
Elementis Specialties is a world-leading producer of rheology and surface chemical additives. Elementis Specialties also manufacture a line of pigment dispersions and a variety of other specialty additives and polymers. Rheological additives are used to make products thicker or thinner and affect feel, flow and pour. Surface chemical additives are used to control surface reactions such as how solutions dry, level, coat and stick. From their strong global market platform Elementis Specialties supply products to the coatings, oil drilling, inks, personal care and adhesive industries.

Pigments
Elementis Pigments is a world-leading producer of synthetic iron oxides manufacturing over 200 separate products. Iron oxide pigments and chromium oxide pigments for example are offered to the coatings market while other Elementis Pigments products are used in construction applications. The Pigments chemical business unit offers high purity iron oxide pigments which meet the highest industry standards and are used in applications such as cosmetics and pet food.

Strategy
Elementis Specialties is the Elementis primary focus for growth. Organic growth, technology expansion and acquisitions will drive this strategy forward.

During 2003, Elementis Specialties introduced an external innovation team and increased R&D spend as part of their drive for organic growth. Current strengths in rheology and surface chemistry were extended and growth in non-solvent based technology and products is being achieved. Through the development of new products for high growth markets and geographic leverage Elementis Specialties aim to enhance their differentiated sector leadership positions.

Strategy
Elementis Pigments' strategy is to be the leading supplier in the world's premium value markets for iron oxide pigments. Driving Elementis Pigments growth is the expansion of their highly competitive cost base into the premium European and Asian markets, including the construction of a new plant in Taicang, China. During 2002, Elementis Pigments exited from certain non-core and declining businesses, with the process completing in 2003.The business has implemented a global cost rationalisation programme, and this, together with an increased product portfolio, positions the business well for achievement of its longer-term goals.

Results for Elementis Specialties and Elementis Pigments are reported together.

£209.3 million
Sales (2002: £225.0 million)

£17.6 million*
Operating profit (2002: £18.7 million*)

* before goodwill and amortisation and exceptionals

Chromium
Elementis Chromium is the world's largest producer of chromium chemicals. With over 80 years of specialist expertise, Elementis Chromium is the only manufacturer to offer the complete range of chromium products. Elementis Chromium's products are used worldwide in a variety of applications.

Specialty Rubber
Elementis Specialty Rubber produces Linatex, the leading brand of wet abrasion resistant rubber for materials handling. Linatex rubber products are used to extend the life of equipment in industries such as minerals processing, sand and gravel and transportation. Further applications are found in the defence and security sectors to reduce noise, resist abrasion and absorb energy.

Strategy
Elementis Chromium aim to further enhance their position as global leader of the chromium chemicals business, with lower cost, superior quality, higher environmental standards and full market coverage. Following the acquisition of the chromium chemicals manufacturing facility of Occidental Chemicals in December 2002, Elementis Chromium is positioned to compete successfully in all market sectors.The acquisition has allowed Elementis Chromium to maintain a cost advantage in global markets. During 2003 Elementis Chromium won several health, safety and environmental awards and has launched a new behavioural safety programme, demonstrating their determination to become industry leaders in the health, safety and environmental arena.

Strategy
Elementis Specialty Rubber aims to leverage their Linatex brand and quality leadership on a global basis. Following the appointment of a new Managing Director in July 2002 the business has seen improved performance through volume growth, business streamlining and cost reduction measures. Expansion of partnerships with original equipment manufacturers and new product introductions has aided the geographic expansion into rapidly growing markets.

£121.9 million
Sales (2002: £109.0 million)
£6.8 million*
Operating profit (2002: £3.7 million*)

* before exceptionals

£42.7 million
Sales (2002: £37.8 million)
£0.0 million*
Operating profit/(loss)
(2002: £(2.0) million*)
* before exceptionals

Our core values
At Elementis we use our brand values to set guidelines for the way we work and to help us position ourselves in the marketplace, distinguish ourselves from our competitors and give consistency in our communication. They are:

Committed
We do what we say we'll do

Bold
We take action and get things done

Specialty chemicals
We aim for premium positioning in our markets

Progressive
We keep looking, and going forward

Outstanding performance
We thrive on comparison with other companies

Mutual growth
We seek to grow for the personal and financial benefit of our people, customers, suppliers, shareholders and communities

Maximises potential
We identify, develop and deliver the potential of people, technology and markets

 

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