Sales volumes rose during 2004 in our Specialties, Pigments
and Specialty Rubber businesses and were flat at Elementis
Chromium, where increased sales to China compensated in volume
terms for the loss of the residential market for CCAs in
the US. Prices have risen in all businesses. However these
increases were not sufficient to offset the negative impact
on Group profitability of rapidly escalating energy, raw
material and freight costs, adverse currency movements and
extreme weather conditions in Northern and
Central America.
Although very challenging, 2004 saw the successful implementation
of some of the major transformational steps planned as part
of the Elementis strategy. The chromium chemicals market
has turned and by January 2005 realised prices were 25 per
cent ahead of the low point of late 2003. Elementis Specialties
completed a key acquisition and growth accelerated. Pigments
executed an investment in China which will transform its
cost base. Profitability was restored in Specialty Rubber
and our company-wide ERP
implementation progressed successfully.
At Elementis Specialties our strategy is to achieve sustainable
high growth by expanding our market and technology platforms.
Sales at Specialties in 2004 have increased by approximately
37 per cent in US Dollars, with the acquisition of Sasol
Servo, geographical expansion and new product introductions
contributing significantly. Potential synergies from the
Sasol Servo acquisition are currently expected to exceed
our original estimates by
approximately 40 per cent.
The Elementis Pigments strategy is to secure leadership
in premium markets while transforming our cost base in Asia
Pacific to drive growth and profitability. Our new worldscale
Pigments plant in China is now complete and commercial operations
will begin at the
end of February 2005.
Following the streamlining of global operations at Elementis
Specialty Rubber, our strategy is to leverage our well-invested,
low cost manufacturing cost base, local market presence in
key mining areas, product performance advantages and brand
recognition to drive
volume and continue to improve profitability.
Specialty Rubber has maintained high sales growth and delivered
a corresponding improvement in margins. The performance potential
of Specialty Rubber has now been demonstrated and Elementis
has therefore begun a process of considering the strategic
options for this business.
At Elementis Chromium, our strategy is to strengthen and
leverage our market leadership to achieve superior returns
on capital over the cycle. Elementis Chromium successfully
led a sustained recovery in global prices during 2004, after
a four year period of decline. Margin recovery was not however
achieved during the year, due to intense variable cost pressures
and adverse currency trends, which led to a drop in overall
Group profitability. Sales at Elementis Chromium decreased
by 9 per cent to £110.5 million. The operating loss before
exceptionals for the
year was £3.8 million compared to a profit of £6.8 million in 2003.
Greg McClatchy, who has led the turn around in performance
at Specialty Rubber since his appointment as Managing Director
in 2002, was appointed as Managing Director, Elementis Chromium,
in February 2005. Neil MacLeod, previously Finance Director,
Specialty Rubber, has taken over as acting Managing Director,
Specialty Rubber.
Elementis Chromium announced the first in a series of global
price increases at the end of 2003. Early resulting volume
losses were recovered and the prices of all chromium chemicals
have risen world wide since that time. During the course
of 2004, operations at our plant at Castle Hayne, US, were
suspended on two occasions in anticipation of hurricanes,
which resulted in lost production. In January 2005, aggregated
selling prices for
Elementis Chromium's products reached the highest level since December 2001 and
were more than 25 per cent higher than the historic low levels experienced in
November 2003.
The trading outlook for Elementis Chromium is encouraging.
Fixed costs have been further lowered as a result of a manufacturing
rationalisation at the Eaglescliffe, UK, plant. Global industry
capacity utilisation is now estimated to be in excess of
90 per cent and it is anticipated this figure will continue
to rise throughout 2005 as demand increases and further industry
capacity rationalisation occurs. In February 2005, Elementis
Chromium announced price increases of up to 20 per cent effective
from 1 April 2005.We anticipate that selling prices for chromium
chemicals will
continue to increase as the year progresses.
|
|
Objectives reached
in 2004
|
| Price turnaround in
Chromium |
Acceleration of growth
in
Elementis Specialties |
| New Elementis Pigments
plant in China |
| Recovery in Specialty
Rubber profitability |
| ERP implementation |
Objectives for 2005
|
| Restore profitability
in Chromium |
| Realise acquisition
benefits at Specialties |
| Transform cost model
at Pigments |
| Completion of strategic
review for
Specialty Rubber |
Core values
|
Our values set guidelines
for the way we work and help us position ourselves in the
marketplace.
Committed
We have addressed the root causes of underperformance
in each of the businesses. Elementis is now positioned
for step change improvements in financial performance
|
Bold
Recent actions
have included strategic acquisitions in Chromium and Specialties,
a new, low cost-based Chinese manufacturing platform for
Pigments, a global ERP system which will enable operational
cost minimisation and a cost effective high growth innovation
programme in Specialties |
Specialty chemicals
Each of our businesses has achieved sector leadership in
the performance-differentiated, high-return sector of our
targeted markets |
Progressive Elementis
has received external recognition for leadership in innovation
and sustainable
development |
Outstanding performance
We have created a strong platform for growth. External
factors and the costs of our transformation have impacted
financial
performance in 2004 |
Mutual growth
Elementis
has built a strong platform of human and technical capabilities
to deliver
sustainable earnings growth |
Maximises potential
Strategies are in place to capture maximum potential value
from our businesses |
|