2004 highlights
- Further organic sales growth
- Acquisition of Sasol Servo B.V.
- Innovation programme delivered two new commercialised
product technologies
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2004 was a further year of achievement of strategic goals
and of solid growth for Elementis Specialties. Despite the
highly competitive nature of the markets in which we operate,
sales increased by approximately 8 per cent, when measured
in our operating currency, the US Dollar. Volumes also increased
by approximately 6 per cent. Operating profit decreased by
approximately 5 per cent on a constant currency basis, due
to an adverse product mix and planned increases in the innovation
programme and ERP implementation costs.
In terms of key markets,
strong sales growth was experienced in coatings, with new
application development and new product introductions boosting
sales of aqueous coatings by over 17 per cent. Construction
sales growth was also strong, in particular to markets
in Asia Pacific, Eastern Europe and South America, driven
by
strong local demand.

The acquisition of Sasol Servo B.V. was completed on 30 June
2004. The acquisition is a key part of Specialties growth strategy
and brings with it access to new surface technology chemistry
and a European manufacturing centre of excellence for reaction
chemistry. Actions to realise firstround integration benefits
are under way, with tight cost control and other alignment
measures already realising significant operating profit
improvement. Annualised synergistic benefits
are anticipated to be £3.5 million per annum.
Elementis Specialties continued to invest in innovation during
2004, with the innovation pipeline delivering two product technologies.
Technological product differentiation is a further key element
of Specialties' growth strategy. The StageGate project management
system was upgraded during 2004 and a more stringent business-focused
and financial model has been established. The Specialties Innovation
programme is targeted with achieving sustainable double-digit
growth.
The Elementis ERP system was implemented at Elementis Specialties
in December 2003. |
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1,388
products
as at December 2004

562 staff
as at December 2004


Management team
Neil Carr, President
William French, VP Coatings, Inks, Construction,
Ceramics,Water Treatment
Roger Chantillon, VP Oilfield Chemicals,
Consumer
Products, Lubrication, Industrial Applications
Steve Drew, Director Market Development
Zahir Ibrahim, Vice President Finance
Martin Neil, Vice President Operations
Kevin Erickson, Vice President Human Resources
Jim Gambino, Vice President and Chief
Technology Officer
Barry Brenner, Vice President Global Purchasing
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