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2004 highlights
- Successful introduction of sales
price increases
- Cost reduction initiatives introduced
- Improved employee safety record
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Sales volumes at Elementis Chromium
remained approximately stable year-on-year, with volumes recovering
strongly during the second half of 2004. The expected deregistration
by the US Environmental Protection Agency of CCA products for
timber treatment for residential use came into effect on 1
January 2004. It is estimated that the global market decreased
by 5 per cent as a result of this ban. Strong market growth
in China and healthy growth in Western Europe for other products
helped balance the decline in the
CCA market.

Market supply continued to decline during 2004, including
kiln closures in Japan and China. Global industry capacity
utilisation is now estimated to be in excess of 90 per cent
and it is anticipated that this figure will continue to rise
during 2005 due to ongoing market capacity rationalisation
and market growth.
In January 2004 Elementis Chromium announced the first price
increase in the chromium chemicals industry for over five years.
By January 2005 the price of Elementis Chromium products was
25 per cent higher than the industry low of
November 2003.
A new chrome oxide product, refractory grade Accrox E, was
launched during 2004 and is estimated to have generated incremental
sales of
over $1 million.
Operating profit declined by £10.6 million during 2004 as
a combination of variable cost increases, increased energy
costs and sales mix combined to impact margins. Significant
increases were experienced in the costs of freight, energy
and raw materials, including the costs of a key raw material,
sulphuric acid. The weakness of the US Dollar also impacted
performance.
Cost saving and restructuring initiatives were initiated during
2004, with total headcount falling from 464 at the end of 2003
to 412 at the end of 2004. The benefits of these activities
are expected
to fully impact results during the course of 2005.
Elementis Chromium successfully went live with the Elementis
ERP system in June 2004.
Elementis Chromium achieved its best-ever employee safety
performance in 2004. In July 2004 the Chromium site at Eaglescliffe,
UK, was
presented with the UK Chemical Industry
Association's Sustainable Development Award
in recognition of the site's approach to product
stewardship and community contacts. |
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26 products
products
as at December 2004

412 staff
as at December 2004


Management team
Greg McClatchy, Managing Director
Roger Perkins, Finance Director
Jon Dean, Commercial Director
Mark Kenrick, Manufacturing Director
David Raw, Technical Director
John McConnell, Human Resources Director
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