Bold lip continues to be a popular statement but the look has evolved from heavily pigmented dark colors to more brights and sheer formulas. Consumers are no longer willing to settle for the dry lips that have become associated with super matte products. Over the next two years, there will be an influx of new hydrating formulas.
New formats, although still pigmented and long lasting, are less matte and more moisturizing creating a more naturally plum appearance versus relying on liner and bold color.
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