After taking a back seat to the vibrant color cosmetics market, skin care is back in focus. Consumers are increasingly focused on health and wellness and good skin care is an important component to looking and feeling great. Skin care routines have become more meticulous, with the goal to achieve a natural radiance rather than a made-up look.
Demarcation between categories is increasingly blurred with skin care benefits showing up in facial cosmetics, lip, and sun care to help achieve a natural and radiant complexion. Hero ingredients are a key component to delivering a moisturized and healthy glow.