Our Elevate Elementis Strategy
We are recognised as a leader in rheology and in formulation solutions. We also own one of the largest commercial high-grade hectorite mines in the world, whose premium rheological qualities in combination with our formulation expertise leads to superior performance across a wide range of industrial sectors. Together, these are our winning differentiators.
Our unique product portfolio enables us to deliver sustainable solutions and demonstrate our commitment to responsible business. Our longstanding global customer relationships and broad manufacturing footprint provide the flexibility and resilience that underpin our performance. With healthy margins and strong cash generation, we are well positioned to seize new opportunities.
Following the Talc divestment in May 2025, we accelerated the delivery of our 2023 CMD targets – achieving adjusted operating profit of 19%+, three-year cash conversion above 90%, and return on capital employed (“ROCE”) (excluding goodwill) above 20% by 2026.
With the transformation of the Company into a premium specialty chemicals player complete, in July 2025 we announced our new strategy to "Elevate Elementis" that builds on our strengths to deliver significant value creation potential for all stakeholders, while addressing challenges that have held back our performance.
Our “Elevate Elementis” strategy is underpinned by three priorities that will drive consistent growth and attractive returns for shareholders.
Accelerate sustainable growth
We are focused on delivering sustainable growth by leveraging our core strengths in hectorite, rheology, and formulation solutions. For us this means more than delivering long-term financial returns – it’s about doing so responsibly, with a clear commitment to our ESG ambitions, including achieving net zero by 2050, being a trusted partner of choice for our customers and a great place to work for our colleagues.
First choice for customers
We are committed to becoming the first choice for customers by delivering best-in-class service and reliability on a sustainable basis. We have identified three focus areas to help us achieve this priority.
Simpler, leaner Elementis
Lastly, we are focused on building a simpler, leaner Elementis. To us this means driving greater agility, faster execution, and improved responsiveness, positioning Elementis to scale efficiently and deliver enhanced value to our customers.
Medium-Term Ambitions
Aligned with these priorities, our medium-term financial ambitions are:
Mid-single digit revenue growth through the cycle
>90%
Three-year operating cash conversion
23%+
Adjusted operating profit margin
>30%
ROCE (excluding goodwill)
Elevate Elementis
Three strategic priorities:
Through disciplined execution, we will create lasting value for customers, employees, and shareholders – elevating Elementis to the next level.
Read more about our strategy: