Our business model

We solve our customers’ formulation challenges by developing additives that enhance the performance of their end products. Our focus is on the personal care and coatings markets. Beyond this, there are other adjacent markets that we will look to expand into, in areas such as agro chemicals, plastics, and household, industrial and institutional cleaners (“HI&I”). Our unparalleled technical expertise in rheology (the science of how things flow and deform), and formulation (the science of mixing ingredients to achieve a specific purpose), combined with our special hectorite asset, position us at the forefront of our markets, and enable us to deliver superior outcomes for our customers. 

Engineering mixtures with precision using our smart science

Personal Care

Lipstick

  • Texture and pay-off: We use rheology modifiers such as hectorite-based organoclays to help control how creamy or firm a lipstick feels, how easily it glides, and how much it transfers to the lips.
  • Stability and shine: Our knowledge of rheology helps our customers experience an even colour, while gloss agents and film formers (an invisible protective shield
    that gives products their staying power, smoothness and protective qualities) ensure long-lasting shine without stickiness.
  • Sensory experience: The right rheological balance gives consumers that luxurious, smooth application and comfortable wear they expect from their lip products.

Coatings

Paint

  • Application control: Rheology ensures paint spreads evenly, doesn’t drip, and levels out for a smooth finish. It affects how paint behaves when using a brush,
    roller or spray.
  • Storage stability: Expertise in formulation helps prevent pigment settling and phase separation, while rheology keeps the mixture consistent over time.
  • Performance: Whether it’s quick-drying wall paint or a high-gloss automotive coating, the interplay of rheology and formulation determines how well the product adheres, resists sagging, and maintains its appearance.