London, United Kingdom, 18 March 2025 – Elementis Personal Care will make a strong impact at In‑Cosmetics Global 2026 (14–16 April, Paris), unveiling a focused lineup of new launches, immersive experience zones, and the first global presentation of Alchemy Ingredients as part of Elementis. The showcase reinforces Elementis’ commitment to unique chemistry, sensorial innovation, and sustainable, high‑performance formulation solutions.
New launches
Elementis introduces three next‑generation technologies designed to elevate performance across suncare, skincare, colour cosmetics, and hybrid beauty:
- NATURALUXE™ MFF – A biodegradable, naturally derived film former delivering water and wear resistance, enhanced SPF retention, ethanol compatibility, smooth pigment dispersion, and refined sensoriality.
- BENTONE® LUXE DM – A D5‑free stabilising and emulsifying gel for W/O and W/Si systems, enabling elegant textures, strong stability, cold‑processable, emulsifier‑free formulations, and vibrant pigment performance.
- BENTONE® ULTIMATE CCC – A high‑efficiency, naturally derived rheology modifier offering excellent stability, strong pigment suspension, and broad formulation flexibility at low use levels.
On‑site experiences
Makeup Bar – Colour Concepts for S/S 2027
- Pink era, elevated.
Featuring Electric Fuchsia Lip Cream and Pop Pink Liquid Blush – two rosy, high‑impact textures powered by BENTONE® LUXE DM, delivering thermostability, uniform film formation, and high pigment suspension. - From Green to Gleam.
The Meadowland Magic Duo – a creamy‑to‑prismatic liquid eyeshadow and dewy highlighter balm – showcases BENTONE® ULTIMATE CCC for stable structures, smooth payoff, and low‑use‑level pigment suspension.
Sensory Bar
Discover the Bright Boost Eye Serum and Ultimate Hydration Mask, illustrating how BENTONE® ULTIMATE CCC enables varied textures, exceptional stability, and high natural origin indices while maximising room for active ingredients.
Innovation Zone
Experience the Peach Eye Correcting Concealer powered by NATURALUXE™ MFF, delivering smooth dispersion, strong film formation and water resistance.
Formulation Lab
A live demo with Rita Figueiredo, Global Personal Care Technical Service Manager, showcasing a cold‑process tinted sunscreen featuring BENTONE® ULTIMATE CCC.
- 14 April, 14:30–15:30 | Lab 2, Hall 7, Level 1 (Booth 1N100)
Introducing Alchemy Ingredients
Elementis will formally introduce Alchemy Ingredients, expanding its natural technology platform with premium Sucragel®, Sapogel®, Clearthix®, and Sclerothix® systems. This integration enhances Elementis’ ability to deliver high‑performance, clean‑beauty‑ready rheology solutions across multiple categories. Alchemy representatives will be available onsite to support customer discussions and collaboration.
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About Elementis Personal Care
Elementis Personal Care is a global leader in hectorite-based rheology for beauty and personal care, and a leading supplier of antiperspirant actives. Leveraging advanced rheology expertise and formulation know-how, we deliver sustainable solutions that ensure exceptional texture, stability, and performance.
With the addition of Alchemy Ingredients, we further expand our portfolio of natural functional ingredients that enable unique sensory experiences and meet the growing demand for clean beauty. Together, we provide high-performing, innovative solutions that inspire creativity and elevate formulations worldwide.
Media Contact:
Tiffany Schöndube, Regional Marketing & Communications Manager, Personal Care
tiffany.schoendube[at]elementis.com