Job Summary
The Commercial Executive – East China is responsible for supporting sales growth, customer development, and business expansion across the coatings industry within the East China region. The role focuses on managing customer relationships, identifying new business opportunities, and supporting commercial activities across key coatings segments including architectural, industrial, wood, ink, pigment, and protective coatings. The position works closely with customers, distributors, and internal technical and commercial teams to strengthen market presence, support customers’ requirements, and deliver sustainable business growth through effective commercial execution and customer engagement. This role requires a proactive and customer-focused profession with strong communication skills, commercial awareness, and the ability to operate effectively within a dynamic and competitive market environment.
Job Description
Sales and Business Expansion
You support sales growth and business expansion across East China coatings markets
You identify and develop new customer opportunities within assigned territories and market segments
You maintain and expand relationships with existing customers, distributors and channel partners
You support implementation of regional sales and market development strategies.
Customer Relationship Management
You build strong relationships with customers and key business stakeholders
You understand customer needs and provide timely commercial support and coordination
You follow up on customer inquiries, quotations, orders, and commercial discussions.
You support customer retention and account growth initiatives
Market Coverage & Commercial Support
You conduct regular customer visits and market engagement activities across East China
You support market penetration activities within architectural, wood, ink & pigment, and industrial coatings segments
You assist in coordinating customer projects, sampling activities, and business follow up
You maintain strong market visibility and customer responsiveness.
Commercial Discipline & Execution
You ensure compliance with company commercial policies and pricing guidelines.
You support achievement of sales targets, profitability objectives and business KPIs
You maintain strong execution discipline and follow-through on customer commitments
You contribute to continuous improvement of commercial processes and customer engagement.
Market Intelligence & Reporting
You monitor market trends, competitor activities, pricing developments, and customer movements
You provide regular market feedback and business updates to management
You maintain accurate sales pipeline, customer records, and forecasting information
You support preparation of sales reports and commercial performance analysis.
What will it take
Customer Relationship Management
Sales & Business Development
Commercial Awareness
Market Development
Communication & Coordination
Execution & Follow-Through
Problem Solving
Cross-functional collaboration
Market Intelligence
Agility & Adaptability