NATURALUXE^™ MFF

As consumer expectations for sun care products continue to evolve, the demand for high-performance sunscreens that support active lifestyles and environmental awareness is reshaping formulation strategies. One of the most critical attributes driving innovation in this space is water resistance – a feature that not only enhances product efficacy but also supports consumer trust in sun protection during swimming, sweating, and outdoor activities.

In response to these shifting trends, the launch of new and patent-pending NATURALUXE™ MFF marks a significant advancement in sunscreen formulation technology. Film formers play a pivotal role in creating a uniform, flexible, and durable layer on the skin, helping to lock in UV filters and maintain protection even under challenging conditions. This new technology offers improved substantivity, sensory appeal, and compatibility with broad-spectrum filters, addressing both performance and aesthetic expectations.

Recent consumer insights reveal a growing preference for multifunctional sun care – products that combine high SPF, water resistance, skin feel, and environmental safety. With outdoor recreation on the rise and climate awareness influencing purchasing decisions, consumers are increasingly scrutinising labels for claims like “sweat-proof” and “long-lasting.” In this context, water resistance is no longer a niche benefit but a core requirement for modern sunscreens.

NATURALUXE™ MFF represents a breakthrough in film-forming technology, combining sustainability, compatibility, and high-performance attributes to meet the evolving demands of the sun care industry.  It represents a significant leap forward in sunscreen formulation technology.