Elementis Personal Care introduces BENTONE HYDROLUXE™ 360, latest to its natural portfolio at In-Cosmetics Global 2024

Cologne, Germany, 9 April 2024 – As a leading industrial expert in mineral-based rheology modifiers and antiperspirant actives, Elementis is reshaping beauty through innovation and sustainability. Visit us at Booth 1L55 at In-Cosmetics Global from 16th to 18th April in Paris, France and immerse in a journey of inspiration and fresh sensory experiences with us.

Expand the natural portfolio with new ingredients

Keeping sustainability at the heart of what we do, we are thrilled to introduce BENTONE HYDROLUXE™ 360, the newly-add to our natural product portfolio:

BENTONE HYDROLUXE™ 360 – A natural multi-tasker for O/W systems

100% naturally derived, COSMOS conform, BENTONE HYDROLUXE™ 360 is a clay-based O/W emulsifier and stabiliser that offers an all-in-one solution for your next formulation challenge. The balanced composition of BENTONE HYDROLUXE™ 360 provides optimised formulation stability, excellent thermostability against high and low temperature challenges, superior suspension with a soft sensory and smooth silky skin feel.

Innovation Zone and Sensory Bar

Experience how BENTONE HYDROLUXE™ 360 can create a variety of textures with simple modifications. In four simple, highly natural formulas, the emollient and water content are varied to create very distinct sensory experiences. From a light serum that glides on the skin without greasy residues, a glittery body lotion that hydrates the skin with a light skin feel; a rich yet soft nourishing night cream that leaves skin supple and moisturised; to a luxurious and gentle exfoliating cream which applies beautifully and leaves skin wonderfully exfoliated and soft, BENTONE HYDROLUXE™ 360 provides all-rounded functionality and efficacy to create formulations with excellent stability, suspension and a superior sensorial experience.

Step into the future of Colour Cosmetics trends

Inspired by the WSGN/Coloro key colours 2025, Elementis is unveiling the future of colour cosmetics trends with a makeup kit featuring colour of the year Future Dusk, S/S 25 key colours Sunset Coral, Transcendent Pink, Aquatic Awe and Ray Flower. Visit booth 1L55 and experience how Elementis brings these beautiful colours to life.

Make-up Bar

Get ready for Spring/Summer 2025! Inspired by one of the S/S 25 key colours from WGSN/Coloro, This multi-use, nourishing Sunset Coral Lip and Cheek Cream melts onto the skin, bringing a natural, radiant look on the cheeks and suppled lips with a beautiful shade all day long. The 99% naturally derived BENTONE® LUXE XO provides excellent pigment suspension and formulation stability, while MEADOWESTOLIDE® provides hydration to the skin and lips. Stay on trend with this long-lasting, multi-use, nourishing lip and check cream!


About Elementis  
Elementis is a global specialty chemical company, with 1,300 employees operating 17 manufacturing sites across the globe. At Elementis, we bring a distinctive combination of expertise, innovation, and teamwork to every formulation challenge. We create high-value specialty additives that enhance the performance of our customers' products and make a positive change in the world.
Combining our leading positions in the science of materials flow, surface modification, and formulation with access to unique natural materials, Elementis delivers unique chemistry, sustainable solutions to customers in a wide range of markets, including cosmetics, anti-perspirants, decorative and industrial coatings, automotive and ceramics.  

About Elementis Personal Care
A world-renowned expert in rheology technology and a global leader in antiperspirant actives, Elementis Personal Care offers a wide range of natural and naturally derived clay-based rheology modifiers, botanical emollients, conditioning additives, and bio-functional active ingredients.

Media Contact:
Tiffany Schöndube, Regional Marketing & Communications Manager, Personal Care.