THIXATROL® 5050W

Superior metallic pigment orientation with formulation freedom

An advanced rheological additive that delivers superior metallic pigment alignment in waterborne automotive coatings, achieving exceptional flake orientation without increasing viscosity or sacrificing formulation stability.

THIXATROL® 5050Wis our innovative high-performance rheological additive designed specifically to address key challenges in high-performance metallic coatings, enabling formulators to achieve superior visual effects while maintaining formulation efficiency.

Meeting the Demands of Modern Coatings

Traditional metallic effect additives often compromise between visual performance and processing characteristics. THIXATROL® 5050W overcomes these limitations by delivering exceptional pigment orientation while minimizing viscosity impact and simplifying incorporation processes. This breakthrough allows coatings manufacturers to meet increasingly stringent requirements for customized metallic effects, faster development cycles, and enhanced color consistency.

Based on Elementis' proprietary steric hindrance technology, THIXATROL® 5050W ensures optimal alignment of metallic flakes, resulting in uniform visual appearance and excellent flop characteristics. The 100% water-based formulation contains no co-solvents and demonstrates outstanding stability, effectively preventing common issues such as pigment settling and post-thickening, even under demanding conditions.

Unlike conventional alternatives that may cause viscosity buildup, THIXATROL® 5050W maintains less impact on viscosity while providing excellent storage stability. Its direct-add capability and spray compatibility significantly reduce formulation complexity, offering manufacturers greater flexibility in production processes.

Expanding Possibilities in Automotive Coatings

THIXATROL® 5050W enables coatings manufacturers to develop next-generation metallic finishes that meet the evolving needs of the automotive industry. By combining premium visual effects with formulation efficiency, this innovative solution supports the development of sustainable, high-performance coatings without compromising on quality or processing characteristics.

We're adding

  • Brilliant Metallic Effects: Achieve premium automotive finishes with flawless color consistency and high flop index for stunning visual impact.
  • Enhanced Coating Quality: Boost gloss and opacity while maintaining perfect pigment alignment and formulation stability.
  • Easy to Use: No pre-activation needed—saves time and simplifies your production process.
  • Minimal Viscosity Impact: Keeps formulations easy to adjust without disrupting flow or application.
  • Reliable Performance: Resists settling and thickening, even under heat, ensuring long-term stability.
  • Faster Time-to-Market: Reduces lab adjustments and speeds up color approvals, helping you launch faster.
  • Flexible Formulations: Easily adapt new shades from a single base system, cutting development time.
  • Optimized Spraying: Reduces dilution needs, improving film build and application efficiency.
  • No Clay Issues: Eliminates common problems like water separation and instability found in traditional clay-based additives.