Eye colour

Formulating vibrant, long-lasting eye makeup for stunning looks!

Eye makeup allows individuals to express their style, highlighting their favourite features and create a more polished look. It complements the overall makeup application, adding a touch of glamour to the face. However, formulating eye makeup can be extremely challenging, due to the delicate nature and the skin sensitivity of the eye area. Smudging and feathering are the common issues which affect the appearance and longevity of the eye makeup.  

Thanks to our unique hectorite technology, our BENTONE GEL® products allow for smooth application without compromising the product stability. The thixotropic nature contributes to the longevity of eye makeup, improves the formulation’s texture, and provides a smooth and creamy consistency, which is vital for eye products to ensure easy application and blending. 


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