K-Beauty unwrapped: sensory, skinimalism & beyond

Sensorial innovation meets global influence

K-Beauty continues to redefine the global skin care landscape. With its emphasis on hydration, lightweight textures, and multifunctional formats, Korean beauty innovation is shaping consumer expectations and inspiring product development worldwide.

Why K-Beauty matters

In 2024, Korean cosmetics exports surpassed US$10 billion, with skin care accounting for nearly half of that value. From cushion compacts to tone-up sunscreens, K-Beauty’s ability to blend efficacy, sensoriality, and cultural relevance has made it a global trendsetter.

What’s driving the momentum?

• Cultural influence: K-Drama, K-Pop, and K-Food continue to fuel interest in Korean beauty aesthetics.
• Consumer demand: Lightweight, microbiome-friendly, and glow-enhancing products are in high demand.
• Format innovation: Stick formats, hybrid emulsions, and essence-style foundations are gaining traction for their convenience and sensorial appeal.

What it means for formulators

Formulators are challenged to deliver:

• Multifunctional benefits in simplified formats
• Elegant textures that feel luxurious yet lightweight
• Innovative solutions that meet evolving consumer needs

K-Beauty’s influence extends far beyond South Korea, inspiring indie brands and global launches alike. It’s not just a trend—it’s a blueprint for the future of skin care.

Want the full trend overview?

Reach out directly to request the full K-Beauty trend overview and discover how our technologies support these evolving needs.