
Personal care trends

Skin glow trend
Glowing skin is characterised by small pores, even complexion and clear skin without blemishes.

K-Beauty unwrapped: sensory, skinimalism & beyond
Sensorial innovation meets global influence.


Formulating for clean beauty – your water and microplastic-free solutions
Read more to learn about our formulation scientists' latest solutions

AqFresh Pure – Smart body odor control
The latest technology to strengthen Elementis’ AP/Deo portfolio



Natural Facial Mask Powder following DIY trend
Natural Facial Mask Powder following DIY trend

Men’s beard care
Use the benefits of nature to smooth and soften your beard with refreshing beard oils and nourishing balms.
